Subaru Canada Launches 2022 Adventure on Parks Program

  • Subaru Canada partners with the British Columbia Parks Foundation, Ontario Parks, and Parcs New Brunswick for the 2022 season.
  • Subaru Forester Wilderness and Outback Wilderness owners are encouraged to adventure outdoors with a complimentary Parks Canada Family/Group Discovery Pass.  

(MISSISSAUGA, ONT.)— Subaru Canada, Inc. (SCI) is embracing the summer weather by encouraging Canadians to further explore this country’s natural backyard. SCI is proud to continue its partnership with provincial parks across Canada and promote national park expeditions with the Subaru Wilderness Parks Canada Discovery Pass program.

The fifth-generation Subaru Forester

Provincial Parks

Subaru Canada is continuing its partnerships with the British Columbia Parks Foundation, Ontario Parks, and Parks New Brunswick through the support of their Ambassador Programs. Park Ambassador Programs aim to connect visitors with nature through education, activities, and providing guidance and support to first-time campers who are eager to learn how to camp. Subaru Canada will also provide digital media support to encourage the discovery and protection of Canada’s wilderness.

Parks Canada Family/Group Discovery Pass

For the second consecutive year, Subaru Canada is providing Parks Canada Family/Group Discovery Passes to new 2022 Outback Wilderness and Forester Wilderness customers. These Discovery Passes allow Subaru Wilderness customers to explore more than 80 national parks, national historic sites, and national marine conservation areas for an entire year. The pass provides admission to amazing destinations and is a gateway to nature, history, and 450,000 km² of memories. With models providing car-like drivability and handling with a new level of ruggedness, Subaru Wilderness customers can explore coast to coast with confidence and reliability.

“By continuing our support of Canadian parks,” said Yasushi Enami, chairman, president and CEO of Subaru Canada, Inc.  “We want to encourage our customers to get outside and create a deeper connection with nature. We will always support Canadians that wish to go deeper in the forest, higher up the mountain and further off the beaten path than ever before.”

About Subaru Canada, Inc. Subaru Canada, Inc. is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ont., the company markets and distributes Subaru vehicles, parts and accessories through a network of 95 authorized dealers across Canada. For more information, please visit or or follow @SubaruCanada on Twitter.