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Best Month of July Ever for Subaru

Published on August 22 2016
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Sales in July increased 4.1 percent to 4,210 units sold last month. Year-to-date sales are up 2.2 percent for the first seven months of 2016, which means the automaker is now on pace for a new record in terms of annual sales.

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Subaru has sold 28,125 vehicles this year, a number that puts the Japanese manufacturer on track for a new annual sales record. Subaru sales have been fueled by record-breaking sales of the Crosstrek, Outback and WRX STi lines, as well as a range of new models including the Legacy, Forester, and BRZ.

Sales in July increased 4.1 percent to 4,210 units sold last month. Year-to-date sales are up 2.2 percent for the first seven months of 2016, which means the automaker is now on pace for a new record in terms of annual sales. That would also mark Subaru’s fifth consecutive annual sales record.

The Crosstrek did very well last month with 840 units sold, an increase of 6.5 percent. Subaru also sold 964 Outback models in July, an impressive increase of 40.5 percent. It was the best July in history for the WRX STi with 404 units sold, an increase of 30.7 percent.

“Subaru Canada is steadily working towards its fifth consecutive annual sales record,” says Shiro Ohta, chairman, president and CEO of Subaru Canada, Inc. “Our fundamental approach of product-focused selling and strong dealership network attract more and more Canadians to the brand. With brand new product on an all-new platform launching late this fall, Subaru is set to achieve unprecedented sales success.”

To learn more about what makes new 2017 Subaru models so popular, contact us today at Ogilvie Subaru!

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